Campaigns
STAY FLY - CREP
A simple and bold idea "Stay Fresh", a jargon commonly used among shoe geeks meaning stay cool. All the visuals and tagline derived from the concept Stay Fresh.
Nature's All In One - Innisfree
The big idea of this campaign "Nature's all in one soIution" with the objective to increase the product’s awareness and signify it as a quick and easy natural solution for especially male target audiences who may find the varieties of skin care products confusing.
Overflow - CAMPBELL'S
Contrary to some consumer's belief that canned soup may be unhealthy, a can of Campbell's mushroom soup is actually able to provide as much energy as 17 mushrooms and a can of Campbell's tomato soup provides the same energy as 14 average sized tomatoes. The big idea “ overflowing with tomatoes “ is used to deliver the message that despite the size and looks, it packs more nutritional value than it seems.
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